Don’t Gamble With Your Business
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90% of Businesses That Are Started Today, Won’t Be Here In 5 Years!
It’s FINALLY ready … it’s been more than three years that our readers have been asking us to show them how to undertake a New Business Feasibility Study.
It’s been three years since we started writing the tools.
And now we are going to break our silence and “spill the beans” to show you how to identify and assess the market, financial and operational feasibility.

I am going to try something very different here.
All the marketing experts tell me that I am supposed to hit you over the head with marketing hype if I have any hope of “selling” you my “Don’t Gamble With Your Business!” - New Business Feasibility Study Workbook.
Well, I hope those marketing gurus are all wrong, because I am about to break all their rules.
So, I am going to leave out all the hype that those marketing folks tell me to put in.
There is a lot of information in this letter. That is because I want you to make an informed decision… I want you to be sure about your decision when you order the book.
With my 30 day money back guarantee, I don’t want to sell the book to the wrong person. So, let’s get started…
Ok, if this is going to be a no-holds barred, I am going to start in a rather unlikely spot … and I am going to be completely blunt:
Why You Shouldn’t Buy This Workbook…
There are definitely some people who should NOT buy this book. No offense, but if any of these decribe you, well … you should probably not be on this web page …
Please don’t buy “Don’t Gamble With Your Business!” if you are looking for the Holy Grail of Feasibility Study writing.
Don’t buy it if you are looking for a “system” that will magically give you a business plan that you can fax to prospective investors.
And if you think that research and planning does nothing to help improve your business success then you should just click away from this page right now.
This isn’t Disneyland. The world is full of marvellous opportunities… but only if you know what comprises a viable business. That is what “Don’t Gamble With Your Business!” is all about…
This book is for serious business people (or serious beginners) who know that it takes work and knowledge to succeed in business. If you are willing to put forth the effort, then “Don’t Gamble With Your Business!” is the blueprint that you need to read the market place and profit from your good ideas.
Let me tell you why…
Good Ideas, Emotions, And Gut Feelings…
Let’s begin with an eternal truth about human behaviour that will never change (and this is the key to why these methods will work for any business idea).
Eternal Truth: Good ideas don’t always make good businesses.
Most business decisions are made purely on “Gut Instinct”
But 90% of the businesses that start today will not be around in 5 years time.
Don’t Gamble With Your Business!
Simply put, business feasibility is when a market truly exists for the product or service, and are prepared to pay enough to purchase the item or service that the business owner can make sufficient profit.
If you know how to determine feasibility, then you can weigh your opportunities … you become the expert instead of the gambler .
“Don’t Gamble With Your Business!” will teach you how to find those key business ideas… and just as importantly, it will show you exactly how we prove the ideas have substance.
And best of all, since “Don’t Gamble With Your Business!” is based on the eternal truth I mentioned up above (i.e. good ideas don’t always make good businesses) everything we cover in this workbook will work on any good idea, in any market.
This is powerful stuff. And it might even be hard to believe, but we have been proving this stuff for a long time…
The World Has Used Our Business Feasibility Tests Since 2000
We aren’t some software publishers who are writing books to sell our software. We have been using our feasibility analysis tools on a myriad of business ideas since 1996 - and been using them to help others since 2000. And we think we do a pretty good job with those numbers.
But instead of us telling your how great we are, we thought we would let some of our customers tell you. These are a couple of testimonials we have on file from our raving fans:
“Excellent checklist which gets the mind thinking.”
Ivan O’Riordan, Limerick, Ireland
“Great work you’re doing over there. [These tools] will be useful for the small company I wish to run with a couple of my friends.”
Name Withheld, Africa
That is just a sampling of the compliments we have received. There are a lot more … but they all really say the same thing - we are really good at this. We know feasibility research and analysis, and we are using it every day.
But that doesn’t matter nearly as much as this question:
How Can This Improve YOUR Business?
It took us three years to squeeze a decade of research and planning experience into this business research and analysis workbook. It has been an exhausting process. The work on the tools included in the workbook started back in 1996… and completing it has become an obsession for me in the last few months.
Since summer I have worked virtually everyday to cram tip, trick and technique into this workbook. I was up until 1:00am, 2:00am, and sometimes 4:00am pretty much every day making sure we covered EVERYTHING about researching and analysing business feasibility.
Frankly, those hours have taken their toll on me - my health has suffered, my relationships have suffered, sometimes I feel like I haven’t seen the light of day for months.
The bottom line is that I poured my heart and soul into this workbook, and we didn’t leave anything out. This is a COMPLETE guide to researching the viability of any business, and then analysing that data.
Here it is…

Don’t Gamble With Your Business! - New Business Feasibility Study Workbook
Look at everything that’s in the book:
- A simple explanation of the feasibility study process, and definitions of key terms
- Step by step questions leading you through the research process - we want to make sure you get the most out of this process - in the least possible time. These questions provide a thorough research system, and give you peace of mind, knowing that nothing has been skipped or left out.
- Evaluation Tools that give you an indepth appreciation of the strength of the business idea, and a thorough understanding of the market.
- A Feasibility Report outline that, together with the preceding research questions combines to give you a flexible “copy your answers and paste into the template” feasibility report template for everything from the more simple documents, to a fully-fledged in-depth feasibility report suitable for acquiring seed funding for business planning activities.
Now at this point you are probably wondering what a workbook as thorough as this will cost.
But I think the question you should be asking yourself is…
What will it cost you to NOT own
“Don’t Gamble With Your Business!”?
You know this … when you are running a business, knowledge and skills are money.
Ignorance costs you money. Unfortunately, we all start out ignorant. The definition of ignorant is “lacking education or knowledge”.
All good business people, even the most experienced ones, are still constantly learning… still constantly hungry for more knowlege about the market.
I am always on the prowl to learn more about business. All of the famous entrepreneurs say the same thing.
I have a feeling that if you are still reading this letter at this point, you have got to be a serious student of business.
What we have put together in “Don’t Gamble With Your Business!” is the result of 10 years of my work.
If all that knowledge can help you avoid JUST ONE MISTAKE in your business… it will pay for itself many times over.
OK, let’s wrap this up…
The Bottom Line
We are offering an INTRODUCTORY OFFER for the workbook of only US$37.00. I am not sure how long we are going to keep the price at $37.00 - it could easily sell for $47 or more.
Now, the workbook takes you step by step through then entire goal setting, researching, analysing and report writing journey involved in undertaking a new venture feasibility study. Just the research questions are easily worth that price by themselves. And if you find a wonderfully profitable business opportunity, or save yourself from investing time and money in a non-viable business… you will surely agree.
And that leads us to…
The Iron Clad Guarantee
We have always offered a strong Guarantee ever since we started consulting in 2000. This is the deal.
Your purchase is risk-free. Give “Don’t Gamble With Your Business!” a try for 30 days. If you aren’t completely thrilled with the workbook, then we don’t want your money. Simply return it within 30 days of your date of purchase and we’ll promptly issue you a refund for the book.
Go ahead and study the book for one full month. It is completely risk-free. Don’t like it? Just let us know within 30 days. We’ll refund your money on the spot. No harm done. No hard feelings. And we still part as friends.
The last thing that I want is to have your money if you aren’t happy. If you don’t want the book for some reason, then we can’t get your money out of our wallet and into yours fast enough.
So go ahead and secure your copy for this special price…
Yes Cate! I want to become a Business Feasibility Planning Expert! Send me “Don’t Gamble With Your Business!” NOW…
Click here to order via PayPal
Good trading,
Cate Deans Smith
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